Do you know that more than one billion people have an account on Instagram, and approximately 500 million people are active on this amazing social media platform? Instagram has become an inseparable part of everyone’s lives. A majority of people love to use Instagram.
According to a recent survey report, people spend approximately 29 minutes every day on Instagram. In fact, it is the second-most popular social media platform across the world.
Gone are the days when Instagram was just another photo-sharing application. Well, things have changed a lot now! Today, Instagram is a legitimate social media marketing platform that helps businesses increase their brand awareness, boost engagement rate and expand customer base.
If you want to shine your business in this highly competitive business landscape, then Instagram marketing is a must for your business.
Unfortunately, many small business owners have a misconception that Instagram is just for big brands or mega companies! But it’s completely wrong. Whether you are a small business owner, a mid-sized agency, or a big organization, Instagram marketing is crucial for every type of business.
Why Should You Use Instagram For Local Business?
Well, using Instagram for local business is an incredible way to build your brand. If performed correctly, Instagram marketing can help you reach your potential customers, stay connected with them, and increase sales, which makes Instagram a perfect social media platform for local businesses.
Apart from this, Instagram is a cost-effective social media marketing platform that can help you reap stunning results for your business.
So, if you are not promoting your business on Instagram yet, then it’s high time to focus on Instagram marketing. However, establishing an impactful brand presence on Instagram is quite challenging in this highly competitive business space.
If you are wondering how to do Instagram for local business marketing for your local start-up, you’re in the right spot!
Tips to Use Instagram to Promote Local Startup
Following are some actionable marketing tips that can help you promote your local start-up on Instagram.
Let’s get rolling!
Tip #1: Use A Business Account
Basically, Instagram provides three different types of accounts: creator account, personal or individual account, and business account. From all of the three types of accounts, a personal account is a regular account that everyone gets by default.
So, if you haven’t switched to business account on Instagram yet, then you are still be using a personal or individual account which is limiting your business reach.
Using a business account on Instagram gives you access to several tools and functionality including call-to-action buttons, analytics on your posts and stories, third-party integrations, advertising options, and more. Clearly, a business account is crucial to reap desired results from Instagram marketing.
Tip #2: Involve Yourself, Participate As Much As Possible
You need to understand that simply posting pictures on Instagram isn’t going to take you very far. In order to stand out, you need to engage and interact with your audience. Keep in mind that engagement matters more than the number or boost followers on Instagram.
So, you need to focus on improving the engagement rate, not just your follower base. In order to improve your engagement rate, you need to participate. By following your industry experts and joining conversations is a great way to interact and engage with people on Instagram.
Tip #3: Add Location In Your Bio& Posts
Your bio is the virtual about section of your business. So, make sure that it’s well updated. Adding a location in your bio helps you get more local customers, which ultimately leads to more sales. Apart from this, you can add a location while posting a picture on Instagram.
It is one of the best ways to capture the attention of your local audience. By adding a location in your posts and bio, you can build a connection with your targeted local market, create a sense of authenticity, and expand your customer base.
Tip #4: Use Hashtags Wisely
Hashtags are crucial for Instagram marketing. If used correctly, hashtags can offer you a lot of benefits. Hashtags can help you get your content in front of a relevant audience, increase your brand awareness, and bring more sales. Clearly, the right hashtags make your content more discoverable! So, it’s imperative to use them wisely.
Using trending but relevant hashtags is a great way to get better results from Instagram marketing. Apart from this, don’t rely on some trending hashtags only. In order to get good results, test out new hashtags frequently.
Tip #5: Leverage The Power Of Instagram Stories
Instagram stories is a wonderful feature of Instagram that can help businesses connect with their prospects innovatively. If used correctly, this amazing feature can elevate your visual content strategy and bring great results.
Instagram stories are based on the FOMO (Fear Of Missing Out) concept. Thus, they get vanished after 24 hours. If you haven’t experimented with Instagram stories yet, then now is a big time! This is a great way to promote your offerings on Instagram without being pushy.
Undeniably, this may take time, but doing it right and executing consistently will definitely bring results. According to a recent survey report, 70 percent of users on Instagram watch and engage with stories daily. Undeniably, the “Stories” feature of Instagram is a great way that can help you boost your business sales and stand out in your niche.
To make the most out of Instagram stories, you can also use stickers to connect with the relevant audience and interact with them.
In The Nutshell!
This is a tech-savvy digital world. Nowadays, a majority of businesses rely on social media marketing to connect and engage with their potential customers. In fact, they keep on looking for an effective approach to keep their business ahead of the competition.
Instagram is the best social media marketing platform that can help you take your business to the next level. It accompanies several benefits, captivating more customers, leading to a thriving business at a low cost. However, consistency matters the most in Instagram marketing. So, stay consistent with your Instagram marketing efforts.
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at TarikaTechnologies. He carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of HaidongGumdo and at his leisure, taps the Cajon and strums his Guitar!