Today animated videos have a variety of different uses. Apart from entertainment, animated videos are also suitable for marketing or marketing approaches. Advertisements or messages to the audience are easily conveyed if the animated video is interesting and easy for the audience to understand.
However, of course, animated videos will provide optimal results if the process is carried out with careful planning and proper production. Then, what are the steps that must be taken to make animated videos for beginners?
1. Brainstorming Process
The first thing you do when making an animated video is brainstorm. Brainstorming is a method used to generate new ideas or ideas and stimulate the brain to think creatively. This is done to get ideas for the animated videos that you will make.
The brainstorming process is also carried out to find answers to some basic questions, such as:
What themes and concepts will be displayed in the animated video?
What is the purpose of the video, and what is this animated video for?
Who is the target viewer (audience) of the video you made?
Brainstorming is usually done with a team to come up with new creative and out-of-the-box ideas. In addition, the more ideas, the more choices that will be used for a single animated video idea to be made.
2. Make a Script
After determining the ideas or ideas for the animated video to be made, the next process is to make a script or script. The script serves to clarify the storyline and as a reference or benchmark to help the team understand the storyline of the animated video that will be made.
Messages or storylines from animated videos can be sequenced through the scripts that are made so that the resulting animated videos will be directed, detailed, and detailed.
The script can also be interpreted as a series of events that will be visualized in the next process (making a storyboard). So, besides that, how important is the script in making animated videos?
You and your team will easily find out the storyline of the animated video that will be made with a script or script. The illustrator will use the script that you have created to estimate the duration of the video or dialogue that will be included in the animated video.
3. Create Storyboards
After writing the script, the next step is to create a storyboard. Storyboards have the goal of visualizing ideas that have been written in the script to make them easier to understand.
Storyboards are usually in the form of scribbled sketches like boxes like comics to describe the storyline so that you and your team have the same view of the animated video that will be made.
Apart from sketching, the storyboard component consists of several more in-depth details so that the making of this animated video is optimal.
4. Determine the Type of Animated Video
When making an animated video, the type of animated video will affect the video results that are displayed. Several types of animated videos that are often used include:
Motion Graphic
Motion Graphic is a visual media that displays graphics with movements in such a way using 2D or 3D animation techniques. Motion graphics are easy to understand when using animation, followed by data or statistics, lift, typography or characters, so this type of video animation is often used.
Whiteboards
This animated video has a blackboard or plain color background, with each scene appearing as if it was hand-drawn. This animation is suitable for product explanation or a concept that is quite complicated because the use of hands to bring up the animation makes the audience automatically focus and listen to the animated commercial video that is displayed.
Stop Motion
Stop motion is a technique for creating animation from pieces of images that, when combined, will show a certain movement. These pieces are taken separately and combined into one animated video that is ready to be shown to the audience.
5. Make Animated Videos
Entering the core stage, making animation will be carried out with reference to scripts, storyboards, and types of animated videos that have been done before.
You can make animated videos using available software or use animation video maker services.
Don’t forget to keep monitoring the work on your animated video, so it doesn’t get out of the storyboard that has been worked on in order to get satisfying results.
6. Background Music or Voice Over
Now! Until the final stage, give the final touch to your animated video by adding a voice-over or music for the background sound.
The choice of voice-over or music depends on your needs. The addition of the two gives the impression of reality in the animated video that has been made. Also, pay attention to the voice-over or music added to match the animated video you made.
Over To You
Those are six ways to make animated videos for beginners; keep in mind that teamwork in making animated videos is also important, you know! We don’t want there to be a miscommunication that causes your animated video to be less than optimal.
Don’t forget to also choose colors that reflect your brand so that your audience will find the characteristics of your brand. Good luck!
About the author:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
Bhagavati is a skilled SEO and Content specialist who has worked on many marketing projects. He is passionate about helping others understand the nuances of digital marketing, discover new opportunities in SEO, and build connections in this industry. When not working, you can find him with his adorable dog or with his friends.
